COMPETITIVE EDGE consists of 8 professionals
Welcome to Competitive Edge, an experienced sport and event marketing company. We are a skilled establishment with knowledge of the requirements towards successful sponsorship and marketing initiatives in the sports and event industry.
A Toronto based group that emerged out of George Brown College, our diverse backgrounds and expertise make for a vibrant group who love helping others and creating authentic brand experiences.
With a passion towards sports and events, Competitive Edge is committed to providing tier one client services in order to build relationships and deliver results at an exceptionally high level.
OUR TEAM
Alyssa Marrese
Director of Sponsorship and Fundraising
Alyssa is an enthusiastic and devoted professional who has developed a passion for helping several communities while creating lasting relationships with potential supporters. Upon graduating from York University with a B.A. Hons in English Studies, her career objectives altered as she continuously became a member of several volunteer teams for multiple organizations, most notably the Shining Through Center for Autism and Easter Seals Regatta, where she developed a passion for helping support and fundraise for multiple causes. A 4 month internship with Maple Leaf Sports & Entertainment’s MLSE Foundation has given her an opportunity to be a part of the Foundations mandate on providing a safe haven for many neighborhoods through sport and recreation, while developing the ability to help outside members fundraise for a great cause.
Her dedication for volunteering for not-for-profit organizations has helped her unite and grow her sense of passion for helping several communities. This passion has allowed her to help coordinate sponsorship and fundraising efforts for Competitive Edge. As the Director of Sponsorship and Fundraising, Alyssa has a great deal of experience in collaborating with new potential sponsors while providing opportunities for the organization that are profitable to all.
David Solomonian
Event Manager
David is a seasoned event professional who has worked several large-scale events across Canada. After graduating from the University of Toronto with an Economics Specialist degree, his event career began at BC Hydro where he managed events to promote conservation across BC. David was fortunate to work BC Hydro's 2010 Olympics activation along with many other community, retail and employee awareness events across the province. Upon returning to Ontario, David continued his conservation work at Free for All Marketing where he represented power companies including Toronto Hydro and Horizon Utilities.
David's event experience and charming personality fit right in with Competitive Edge's progressive and positive work style. As the Event Manager, David works onsite at events to ensure their success, from staffing and customer service to equipment setup and announcements.
Make sure you attend this year's Kick it to Win It tournament to come see him in action!
Alesia is a social media expert who has been connecting people and products through Internet platform for many years. Her outstanding skills and experience are set to promote and optimize desirable marketing initiatives in all social networks.
She is anticipating her postgraduate certificate in Sport&Event Marketing, now polishing her skills as a Marketing and Event Manager. She offers various range of services in order to help boost your product awareness and sustainability.
Besides, she is an extremely active volunteer having worked for CBC, MasterCard and Influence Marketing, which makes her able to network effectively both in digital and real world.
She believes that with her talent in interactive advertising solutions and innovative ideas in digital technology, "Kick It To Win It" will stand first on the list of best soccer tournaments in Toronto.
Alesia Soroka
Director of Advertising and Campaigns
Patricia Bandurka
Director of Communications and Media Relations
Patricia is a dedicated public relations professional who has used her skills and experience to promote events. Upon graduating from the University of Guelph-Humber with a Bachelor of Applied Arts Degree and a Diploma in Public Relations, she volunteered at Rogers TV Mississauga where she developed a passion for the industry. A year spent filming Mississauga St. Michael’s Majors and Brampton Battalion games gave her an opportunity to get a behind the scenes look at major sporting events and ultimately ignited her passion to pursue a postgrad certificate from George Brown.
Her event career began at the Optimist International U-18 Curling Championships in Toronto as the Media Chair. She brought her past experiences ultimately raising media coverage from the previous year’s event by 1000%.
Patricia’s past experiences as an event coordinator with Golf Tournaments Incorporated makes her an asset to the Competitive Edge team. As the Director of Communications and Public Relations, Patricia utilizes her skills to ensure that clients receive nothing but the best.
Veronika is a high level design professional graduated from Ural State Academy of Architecture and Arts with a Diploma in Environmental Design. Veronika's relevant academic skills allow her to create, develop and conduct effective design ideas. After completing her university program, she worked as a creative designer in Mesanin studio organizing art projects and managing clientele. This was a step forward for her to be published in one of the most prominent modern architectural magazines.
Her constant passion in design inspired her to participate in international exhibition and workshops as well as to win 1st Degree Diploma in "Idea of The Year" competition. As an active participant, she enjoys volunteering for famous companies such as Influence Marketing, MasterCard, CBC, Marlies, Canadian Cancer Society etc.
Being a current postgraduate student in Sport & Event Marketing program, she is eager to put her creative mind towards marketing excellence of "Kick It To Win It" Soccer Tournament.
Veronika Rimsha
Director of Design and Creative Services
Alim Haji
Director of Operations and Tournament Convener
Alim is a reliable and committed professional with an immense passion for sports. After graduating from Wilfrid Laurier University with a Bachelor of Arts Degree and a post graduate certificate in Financial Planning from George Brown, he is pursuing his passion and currently is enrolled in Sports and Event Marketing at George Brown. Subsequent to an event which he marketed, planned, and executed for 600 people, he realized that his strongest skills were in communication and strategic planning.
Alim always welcomes and enjoys the opportunity to interact with and meet people. His dedication towards volunteering has kept him engaged in his community. Most of Alim’s past volunteer experience has generally involved sports, which has contributed to his knowledge in executing events. Currently Alim is an Intern with Event Sponsorship Partners, where he is learning and acquiring experience in event marketing. Alim’s volunteer and work experience makes him a major asset to Competitive Edge.
Although Alim enjoys all sports, his biggest passion is soccer. He is extremely thrilled and excited to be a part of Competitive Edge and is excited that the Kick it to Win it event is a soccer tournament.
Chris Hudson
Director of Marketing
Chris is an intelligent and hard-working young marketing professional. He is currently completing a post-graduate certificate in the field of Sport and Event Marketing from George Brown College in Toronto, Ontario. Prior to his pursuit of a post-graduate certificate, Chris received an Honours Bachelor of Arts from Wilfrid Laurier University, majoring in Political Science, with a minor in Psychology. He has performed well academically at both post-secondary institutions, developing an excellent work-ethic and strong written communication skills.
Four years of work in a leadership capacity at a Property Maintenance company has equipped Chris with strong leadership qualities while working in team environments. Chris is currently the marketing coordinator at Integrated Automotive Group, a company that specializes in ride and drive programs, auto shows, and automotive marketing. This position is supplying Chris with a chance to gain real-world experience through working on various proposals for major automobile manufacturers.
Adam Souillere
Director of Human Resources and Risk Management
Adam is a multi-talented individual that is new to the vast networking potential inside the promotional field of the GTA. With experience in several different ventures throughout the industry, humanitarian and social efforts, and academia, he is able to offer his services in a variety of ways in order to contribute to team success. Getting out and creating new connections through a naturally charismatic personality has become a passion of his, and thriving in this role with Competitive Edge is to key to the group’s success.
Past work and volunteer experience include: the St. Clair College publications The Buzz, and The Converged Citizen where he served as an editor and contributor; The Green Corridor, where he served as the Director of Communications and Planning for the green energy advocacy group Earthship 2.0 at the University of Windsor.
With a formal education in Journalism as well as Communication Studies, Adam has been involved with numerous committees, groups, media enterprises and projects that seek to achieve results. This allowed for a diverse enough background to be able to handle being involved in all aspects of CE’s work, rather than focusing on a sole task. He has many responsibilities leading up to each project, but it during the execution of the event itself is where you will see him shine.
